How To Grow Your Clientele

All too often we see the same posts in the Estheticians forums, “Help, I went solo but I don’t have any clients.”, “If I post one more time on social media saying I have openings, I’m going to lose my mind.”. Sound like you? Read on for some tips to grow your clientele. Want more specific help and a plan designed specifically for you and your business? Sign up for a 1-1 Coaching Call.

Before casting a wide net and trying to get just any client first ask yourself, “who is my ideal client?”. Make a list of all the traits your ideal client has. Be as specific as possible.

There are many people that offer the same services you do, so you need to set yourself apart. What makes you and your services different? Why should someone come see you? Answer these questions and then market them to your ideal clients.

Think about things if you were a client. Would you come see you? Would you come see someone whose social media pages are filled with posts about openings or specials? Would those attract your ideal client? I’m guessing you answered no. So start thinking about what your ideal clients want to see and make those social posts instead.

Be confident in yourself and your skills. No one else is you and that is your greatest super power.

Need help with more specific ways to grow your clientele? Schedule a 1-1 Coaching Call.